Villa Secures Ticketmaster Partnership

20 Aug 2015 | tshego

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Aston Villa FC has named Ticketmaster as its official ticket resale partner in a new three year deal, with the ticketing site set to launch a Seatwave platform to assist fans in finding tickets for Aston Villa matches.

The platform on Ticketmaster, part of Live Nation Entertainment, will also allow season ticket holders at the club to sell their tickets to other supporters when they are unable to attend games.

The club has used Ticketmaster’s primary online platform for 20 years and became the first Premier League club to offer Ticketmaster’s Resale marketplace to its fans.

Ticketmaster’s resale technology integrates with the club’s existing Ticketmaster Sport ticketing solution, and will enable fans buying resold tickets to receive validated, reissued new tickets in their own name.

Adam Newsam, the managing director of Ticketmaster Sport, said: “Aston Villa is a club that prides itself on looking after its supporters and we are honoured to be providing a service that will allow fans more flexibility and choice with tickets, than ever before. Through our partnership, we will be able to ensure that every ticket bought or sold through Seatwave is electronically authenticated and valid for entry at the gate.”

Charlie Wijeratna, Aston Villa’s chief commercial officer, added: “The ticket resale service being provided by Ticketmaster and Seatwave is a real benefit to the club, and we expect it will be extremely well received by our season card holders allowing them also to resell tickets for games they cannot attend, or fans looking to buy, in a safe, secure and convenient way.

“We look forward to being the first club in the League to use Ticketmaster’s resale technology, and look forward to developing our relationship with them over the next three seasons.”