Virgin Active Unveils 2017 Campaign
Health club operator Virgin Active has launched its first global marketing campaign seeking to help the public to ‘Go There’ in 2017.
The campaign features real life imagery with fun animations overlaid to show how great exercise can make you feel.
The ‘Go There’ campaign, running across ten countries and four continents, aims to bring to life the way that exercise makes people feel, even though it can sometimes be tough. The new campaign also features an unreleased track from Tiggs da Author.
The campaign creative also focuses on Virgin Active’s multiple group exercise classes. It will be amplified through earned, owned and paid social media, and will appear across Sky Adsmart, broadcast and digital video on demand, cinema, out of home, mobile and social media from January onwards.
In the UK, the campaign will also be live on social media with the hashtag #Feelit where 21 influential social content creators will take on the challenge to create long-lasting habits to ‘Go There’, daily, with help from Virgin Active and its experts.
Clare Gambardella, chief marketing officer, Virgin Active said: “At a time of year when there is a lot of focus on short term weight loss or fitness goals – we wanted to focus on what keeps our members motivated all year around. For many it is the fantastic feeling that exercise can inspire – whether it’s getting fired-up in a cycle class, feeling grounded in a yoga session, or the satisfaction of knowing that they’re beating their personal best on the gym floor. With our huge range of classes and fitness products, fantastic experts and outstanding clubs, we believe that everyone can leave Virgin Active feeling amazing.”
David Prideaux, executive creative director from iris said: “Global campaigns with a unique insight and a great idea are rare in any sector. This campaign has both and will elevate Virgin Active above the pack in all its markets round the world.”
The company also launched its new logo which is featured in this campaign. The new logo has been unveiled as new clubs opened in new cities. London, Bangkok, Singapore, Sydney, Cape Town and Milan have been amongst the first to see the new logo in situ. In the UK, the logo has appeared on Virgin Active Strand and Clapham clubs.
