Virgin Atlantic Signs Surrey CCC Tie-up

25 May 2010 | sigadmin
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Virgin Atlantic has announced a four year sponsorship of Surrey County Cricket Club.

The deal will see the brand become one of the club’s main partners and will see Virgin Atlantic advertising and promotional messages displayed around the Brit Insurance Oval.

Virgin Atlantic also plans to push the sponsorship by deploying cabin crew to interact with the audience at Surrey Lions’ fixtures in the Friends Provident t20 competition.

Surrey and Virgin Atlantic have held a strong business relationship since May 2005, when the airline became a box holder at the club’s ground.

Watch Sport Industry TV’s exclusive behind the scenes tour of the Brit Insurance Oval here.

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