Virgin Media Adds To Online Football Content

Virgin Media has bolstered its sports package by offering near-live coverage of
the build-up to football matches from around the UK through its online services.

The broadcaster will deliver an online package of interviews, commentary,
fans’ views and comedy sketches in the build-up to kick off every weekend.

Virgin Media has signed a deal with internet TV provider M3U.com to supply
the feature on 50 match days.

The coverage is meant to be light-hearted and will be run from Virgin Media’s
‘Fan Van’ that will travel to the different games.

Virgin Media launched its online sports portal earlier this year as part of a
major investment in its website, which will see more content roll out before the
end of the year.