Virgin Media Appoints Prettygreen
Virgin Media has appointed PrettyGreen to handle the PR for the company’s campaign wtih the Football Supporters’ Federation (FSF) that will see away fans from all Premier League clubs have their ticket price capped to £20 for the first time.
As part of the ‘Twenty’s Plenty’ campaign, Virgin Media through its partnership with the FSF, is reimbursing the costs of supporters’ tickets above £20 for a single away fixture at all top-tier clubs – with the majority of matches held between 15th and 23rd April. This follows the FSF’s call to the Premier League and clubs to make ticket prices more affordable for visiting fans.
Virgin Media, the official shirt sponsor of Southampton FC, already subsidises every visiting supporters’ ticket to St Mary’s stadium to £20.
Today we’re launching #TwentysPlenty with @The_FSF & @DionDublinsDube: capping tickets at £20 for all away fans → https://t.co/EFmxTfwskb pic.twitter.com/RJ5a2HqHkn
— VirginMediaCorporate (@VirginMediaCorp) April 6, 2017
As away Premier League tickets are capped at £30, fans will receive up to a £10 reimbursement from Virgin Media following their team’s match. Fans can claim their subsidy after their team’s match by visiting www.virginmedia.com/twentysplenty, downloading a form, and posting it along with their ticket. A cheque will be sent to them in the following weeks.
Brigitte Trafford of Virgin Media said: “We want to be part of a positive change for Premier League football fans across the country and are stepping up by subsidising away tickets to £20.
“Away fans are at the heart of the game and their tickets need to be affordable. Without them, the atmosphere in grounds is reduced and their teams don’t feel supported.”
Kevin Miles, chief executive of the FSF, said: “The Football Supporters’ Federation has a long-standing rally cry – Twenty’s Plenty for away tickets. We’re delighted that Virgin Media has helped make that a reality at many upcoming top-flight games.
“Thanks to this Twenty’s Plenty deal, tens of thousands of top-flight fans could potentially save hundreds of thousands of pounds in the coming weeks. It’s a great idea.”
