Virgin Money Giving Teams Up With Women’s Sport Trust

Virgin Money Giving, the not-for-profit fundraising website, and the Women’s Sport Trust are joining forces to tell stories of women’s sport in a new series of 10-minute films entitled, ‘Giving 100%’.

The monthly series features two stars from the world of women’s sport who have this opportunity to meet and interview each other. 

The film allows viewers to listen in on their conversation as the athletes discuss when, how and why they came to give 100% to their sport and what happened next.

The first of the series features the two longest serving women’s sport team captains of the modern era with Charlotte Edwards, the former England cricket captain, talking to the GB hockey captain Kate Richardson-Walsh in the first instalment.

The films will be promoted across Virgin’s channels and released on a monthly basis via the Virgin Money Giving YouTube channel and the Women’s Sport Trust on-line sports magazine: The Mixed Zone.

Jo Barnett, executive director, Virgin Money Giving said: “Like our sports women who give 100% in their chosen field, we see Virgin Money fundraisers give their all to raise money for charity every day. They give 100%, so we think it’s only right that we help them get more money to their chosen cause by being 100% not-for-profit. We are delighted to be supporting the Women’s Sport Trust by bringing these fantastic stories to life through ‘Giving 100%’. It’s a perfect fit.”

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