Virgin Reveals NFL In The UK Partnership

06 Oct 2011 | tshego

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Virgin Atlantic has announced that it has signed a new sponsorship deal with the NFL, becoming the Official Airline Partner of the NFL in the UK across the entire season, in addition to continuing as the charter airline for the Pepsi Max International Series.? ?

As part of the agreement, Virgin Atlantic will be flying the Tampa Bay Buccaneers and the Chicago Bears for the NFL International Series game, taking place on Sunday 23rd October 2011 at Wembley Stadium.

This is the third year running that the airline has worked with the NFL to transport the teams for the game.? ?Virgin Atlantic will bring the Tampa Bay Buccaneers over from Tampa Bay, Florida arriving into London Gatwick, while the Chicago Bears will fly from Chicago arriving at London’s Heathrow airport. ? ?

Paul Dickinson, director of sales & marketing at Virgin Atlantic, said: ‘Sponsoring the NFL offers the perfect opportunity to align our brand with one of the most recognisable sporting entities in the world’.

‘This is the third year that we have partnered with the NFL and this year we are joining huge brands including Pepsi Max, Visa, and Gatorade as an official NFL UK sponsor. We look forward to this year’s match-up and are excited to host our guests at the game’.? ?

Virgin Atlantic will implement a range of sponsorship activities in the UK, including a NFL Fan Rally in Trafalgar Square, the pre-game Tailgate party and the official UK Super Bowl party (Super Bash), hosting a hospitality event for key customers and guests at Wembley Stadium.

Virgin Atlantic will also sponsor an exclusive Saturday Night event in Central London for NFL guests and the International Series teams.? ?Marc Armstrong, commercial director of NFL International, said: ‘We are delighted to be continuing our excellent relationship with Virgin Atlantic as we prepare for our fifth International Series game in London’.

‘The partnership continues to grow and Virgin Atlantic have once again stepped up to increase their level of support for the NFL with an enhanced package of rights and activities. We look forward to working with them and our other UK sponsors as we continue to expand our presence in the UK’.