Visa Confirms Fifa World Cup Deal
Visa has been confirmed as a sponsor of the next two World Cups after
re-igniting its lucrative deal with football governing body FIFA that was
initially agreed over 12 months ago.
The deal was finally given the green light after FIFA agreed a $90m out of
court settlement with MasterCard last week over its long-running feud regarding
transferring the World Cup sponsorship rights to rival Visa.
Visa International becomes the sixth FIFA partner with worldwide rights to
FIFA’s competitions from 2007 to 2014 granting the brand exclusivity in the
financial services category.
Visa joins adidas, Coca-Cola, Emirates Airline, Hyundai and Sony in the top
tier of the world football governing body’s new sponsorship structure that
entitles six corporations to the highest level of commercial affiliation with
FIFA over an eight-year period.
Visa will enjoy core sponsorship rights to all FIFA competitions, including
the 2010 FIFA World Cup South Africa and the 2014 FIFA World Cup, as well as to
FIFA’s special events and development initiatives.
