Visa Europe Launches TV And Cinema World Cup Spot

Visa Europe has launched a new marketing campaign to push its 2010 World Cup sponsorship centering around a new TV advert put together by Saatchi & Saatchi.

The spot portrays a football fan’s journey from watching a football game in his living room to playing in a football game in a stadium in South Africa, powered by his Visa card (click here to watch the spot).

The multi-channel campaign, incorporating brand advertising, consumer promotions and engagement initiatives is the third phase incorporating Visa Europe’s ‘life flows better with Visa’ strategy, following the ‘Running Man’ and ‘Bill’ campaigns.

It’s the first campaign incorporating Visa’s worldwide FIFA sponsorship.

There will be a 60 second and a 30 second TV spot and online advertising. The 60 second spots will also run in cinemas.  

Developed by Saatchi & Saatchi with media buying by Mediaedge:cia, the advert will run across 15 different markets in Europe and will launche on 1st March 2010 and run for six weeks.

Visa Europe is also launching a promotion whereby every purchase on a Visa card could win the cardholder and a friend the chance to go to the World Cup.

To enter the promotion, people will have to go to www.visa.co.uk and register their Visa card purchase. In addition to three World Cup trip packages and nine England group stage World Cup trip packages, there will be prizes up including Visa prepaid cards worth up to £500 and Visa World Cup branded footballs.

The promotion will feature on TV and will also appear in cinema, radio, print, out of home and online media.