Visa Partners With Formula E Esports Initiative

Visa has expanded its relationship with Formula E, partnering with the race series’ eSports initiative.

The payment services company will become title sponsor of the three series tournament which runs alongside its real world season.

Formula E Gaming comprises of three series; The Race Off series which includes two Formula E drivers against members of the public; The Race Off Pro series features top games who compete against each other; and the eRace, where nine Formula E drivers and one member of the public race against each other in simulators in the eVillage fan area ahead of each ePrix.

Currently, Visa Europe is the official payment partner of Formula E, a position it has until the end of the 2017/18 season and has been sponsor of the series since its first season in 2014/15.

“This fits with our strategy to engage a digital savvy audience with the Formula E platform,” Gary Twelvetree, executive director of brand and central marketing at Visa Europe, said.