Vitality Announces New Elite & Grassroots Hockey Deals

Vitality has announced it will become the official wellness partner of England Hockey.

The sponsorship is part of a health partnership with both the men’s and women’s teams. The agreement gives Vitality a wide range of assets, from stadium TV advertising and perimeter board branding at England Hockey matches, to elite player appearances and money-can’t-buy experiences for its members.

Vitality has also announced two further major hockey sponsorships. The insurer will be supporting the ongoing growth of the game in England through its title sponsorship of the grassroots programme, Back to Hockey, and it will also be the title sponsor of the 2018 Vitality Women’s Hockey World Cup, which takes place in London next summer.

Vitality already partners with Arsenal FC, AFC Bournemouth, Liverpool FC, England Rugby, Scottish Rugby, Welsh Rugby, ECB and England Netball. The brand is the title sponsor of the Vitality Westminster Mile, Vitality London 10,000, and the Telegraph Vitality Junior Golf Championship, as well as headline sponsor of parkrun UK with Vitality.

Neville Koopowitz, CEO of Vitality, said: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us share the Vitality message. We are excited to be moving into hockey and these sponsorships are a brilliant way to support the continued progress of both the elite and grassroots game while at the same time telling a new audience about Vitality.”

England Hockey commercial director, Jonathan Cockcroft added: “With shared values and goals, we are delighted to partner with Vitality as our Official Wellness Partner, Back to Hockey sponsor and title sponsor of the Vitality Hockey Women’s World Cup. As hockey participation grows, we’re proud that our sport is making a positive contribution to the physical and mental wellbeing of people up and down the country. With a home World Cup on the horizon, we are excited to be working with Vitality to celebrate hockey, grow its fan base and inspire more people to pick up a stick.”