Vitality Backs Sportfest 2015

Vitality has been announced as the new title sponsor for SportFest 2015, which will see a host of sporting legends including Daley Thompson, John Barnes, Zinzan Brooke, Will Greenwood, Austin Healey, Louise Hazel and Beth Tweddle join hundreds of children at the family sport festival on 1st and 2nd August at Wormsley Estate.

While children receive coaching from some of the finest sportspeople of their generation, parents will also get the chance to take them on in a number of sports zones.

Ed Rusling, CEO for Super Skills said of the news: “We have never considered a title partner before but there is such synergy between Vitality’s commitment, vision and passion for sport and family wellness, and our own, that it seemed like a marriage made in heaven, we are tremendously excited about this new partnership.”

Nick Read, Vitality director commented: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us share the Vitality message. SportFest is totally aligned to our core values and we are proud and excited to be involved”

Seeking to grow awareness of the brand within the UK, the title partnership of SportFest strengthens a sports portfolio that already includes partnerships with Arsenal FC, AFC Bournemouth, Liverpool FC, and Manchester City FC, as well as English Rugby, Scottish Rugby, Welsh Rugby unions and cricket test match grounds across the UK.

The brand is the title sponsor of the Vitality Run Series and the ITU’s Vitality World Triathlon London.

Will Greenwood, founder and director of SuperSkills added: “We want our amazing festival to continue to grow and improve – our relationship with Vitality will help us achieve this. They are good people and I look forward to them joining our team.”

Find out more here.