Vitality Extends ECB Partnership
Vitality has extended its partnership with the ECB, continuing its role as Official Wellness and Official Health Insurance Partner for English cricket.
As part of the newly extended multi-year partnership, the health and life insurance and investment company will remain Official Title Partner of men’s and women’s Vitality IT20 cricket and the Vitality Blast competition, and will also continue as the Official Title Partner for men’s and women’s grassroots T20 tournaments.
Vitality will also resume its role as Official Wellness Partner for The Hundred and Title Partner for the Vitality Wildcard – the pick to decide the final spots in each of the eight men’s Hundred squads, ahead of the competition’s launch in 2021.
Vitality will also remain an Official Wellness Partner for men’s and women’s Test cricket.
The extended partnership includes naming rights for IT20, domestic and grassroots T20 competitions, in-ground advertising and hospitality rights, digital branding and activation as well as access to England, Vitality Blast and Hundred players.
“Vitality has become synonymous with T20 cricket and we are thrilled to jointly commit to a long-term extension of our partnership,” said Tony Singh, Chief Commercial Officer, ECB.
“They have been a long-standing supporter of both men’s and women’s cricket, championing the grassroots, domestic and elite game. That commitment now goes even further with their support of The Hundred and together we can introduce more people to our great sport and help them lead active, healthy lives.”
Neville Koopowitz, CEO of Vitality, added: “We are delighted to announce the extension of our partnership with the ECB today, reflecting our continued commitment to the sport from grassroots level right through to the elite game
“Working together with the ECB, we hope to inspire many more people to take up and get involved in cricket, and to get more active, which all supports our core purpose to make people healthier and to enhance and protect their lives.”
The new deal sees the ECB and Vitality build on their partnership, having first come together in 2013.
