Vitality Kicks Off Rugby Partnerships
Vitality has kicked off its partnerships with England Rugby, Scottish Rugby and the Welsh Rugby Union ahead of the 2015 RBS 6 Nations Championship, which begins this weekend.
The health and wellness insurance provider becomes the official wellness partner of both the men’s and women’s teams.
The deals see England and Scotland join Wales in the Vitality pack, who revealed details of a partnership in December.
The agreements give Vitality a range of assets, including stadium TV advertising and exclusive experiences for its members. According to Vitality the partnerships are aimed at raising the profile of health insurance among rugby fans and players alike.
As part of the deals – which cover Twickenham Stadium, BT Murrayfield and the Millennium Stadium – new and existing Vitality members will also have the chance to win tickets and signed merchandise, as well as the opportunity to meet players from the teams.
Neville Koopowitz, CEO of Vitality, said: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us share the Vitality message. We are excited to be the new Official Wellness Partner of England Rugby, Scottish Rugby and the Welsh Rugby Union – our latest move in our goal of changing health insurance for good.”
Speaking at the England Rugby partnership launch, Sophie Goldschmidt, RFU chief commercial and marketing officer, said: “We are delighted to welcome Vitality to our partnership family. There is natural alignment between RFU and Vitality, a brand that is a progressive market leader in the promotion of the health and wellness amongst its members.
“The RFU is committed to growing the game across all levels from grassroots clubs right through to the professional level. Our new partnership with Vitality will enable the RFU to continue to deliver on investing back into the game.”
Vitality, who rebranded from PruHealth and PruProtect last year, already partners with Arsenal FC, Liverpool FC, and Manchester City FC, as well as cricket test match grounds across the UK, and is the title sponsor of the Vitality Run Series and the ITU’s Vitality World Triathlon London.
