Vitality Launches #mysummergoal Campaign

09 Jul 2017 | tshego

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Health and life insurer Vitality has launched #MySummerGoal, which aims to reward hundreds of people who set their summer goal with a variety of weekly prizes.

As part of the campaign, entrants will have the chance to win prizes including activity trackers and training gear by pledging their summer goal at www.mysummergoal.co.uk.

Here’s @J_Ennis‘ active summer goal pledge. Pledge yours at https://t.co/PzxCnYzPSU for a chance to WIN 1 of hundreds of prizes. pic.twitter.com/gPzs70RgVQ

— Vitality UK (@Vitality_UK) July 9, 2017

Once people have set their goals they will receive weekly email advice, hints and tips from Vitality ambassadors Jess Ennis-Hill, Ellie Simmonds, Joe Root and Jonny Wilkinson who are all supporting the campaign. Wilkinson revealed he would be backing the campaign last month.

The campaign hashtag #MySummerGoal, will also be activated at local parkruns in coming weeks and unveiled at the inaugural VitalityMove event with Jessica Ennis-Hill at Chatsworth House, which took place on Sunday 9th July.

#MySummerGoal will remain open until the end of August with the second phase of the campaign set to launch on 1st September when prizes will get bigger if people can prove they have achieved their goal they set out to reach this summer.