Vitality Signs Further Deal With Leicester
Vitality has agreed a new deal with Leicester City Football Club to become the club’s Official Wellness Partner for the 2018-19 season.
As part of the deal, health and lifestyle insurance company Vitality will receive player imagery rights, in-stadium branding and a presence across the club’s digital and social media platforms.
The partnership will also give Vitality members and Leicester City fans access to a number of club-related benefits, such as official merchandise, match tickets and the chance to experience matchday packages at King Power Stadium.
The agreement with the Foxes further expands Vitality’s support of Premier League football, building on existing partnerships with Arsenal, AFC Bournemouth, Chelsea and Liverpool.
Commenting on the deal, CEO of Vitality, Neville Koopowitz, said: “We’re delighted to begin this new partnership with Leicester City Football Club, which further extends our commitment to helping people live healthier lives through the power of sport.
“Vitality as a business is founded on a desire to encourage people to take positive steps to improve their health, and through collaboration with elite sporting institutions such as Leicester City Football Club, we believe we can inspire people from many different backgrounds and levels of fitness to make healthier lifestyle choices.”
Leicester City’s commercial director, Jonathan Gregory, added: “We are very pleased to welcome Vitality to Leicester City as our Official Wellness Partner. It is exciting to be working with an innovative company that shares our belief in the power of sport to inspire communities to lead a healthy lifestyle. We look forward to developing creative campaigns for our fans in the UK and around the world.”
