Vodafone Extends Mclaren F1 Deal

Vodafone has extended their title sponsorship of the McLaren Formula One team to the end of  the 2013 season.

Vodafone initially teamed up with McLaren in 2007 and the team has won 21 races since then, including a world championship with Lewis Hamilton in 2008.

‘The Vodafone McLaren Mercedes title partnership has been hugely successful, in both sporting and marketing terms, and the extension is testimony to Formula One’s enduring global marketing appeal,’ said McLaren in a statement at the South Korean Grand Prix.

Vodafone’s group chief commercial officer Morten Lundal said the partnership had been beneficial for the telecommunications company.

‘We’ve had great success in using the Vodafone McLaren Mercedes partnership to engage our customers in our key markets, and we’re committed to new and exciting platforms which will allow customers to get even closer to the action.’?

The team is currently in the running for both the drivers championship and the constructors championship.