Vodafone McLaren F1 Signs New Partnership
Intralinks Holdings has signed a partnership with the Vodafone McLaren Mercedes Formula One team, which will see the team use the firm’s technology to assist with design and manufacturing information.
The deal, which was brokered by the RT marketing agency, is part of a larger arrangement between Intralinks and the McLaren Group in which the latter will use the company’s technologies across various areas of its business.
Stuart Birrell, chief information officer of the McLaren Group, said of the deal: ‘Vodafone McLaren Mercedes needed a collaboration platform that we could trust with our highly-sensitive information but would also keep pace with our business. Intralinks was the obvious choice because they offer unique capabilities like UNsharing, combined with ease-of-use, security and auditability that are unrivalled. With solutions like Intralinks VIA we’ll be able to share information with our suppliers, partners and race side staff with greater confidence and speed, making us more productive and better positioned to win.’
Ron Hovsepian, chief executive of Intralinks, said: ‘Vodafone McLaren Mercedes is renowned as one of sport’s most successful competitors and one of the world’s most well-recognised high-technology brands. Vodafone McLaren Mercedes has uncompromising standards for performance and we’re proud that they selected Intralinks to support their collaboration needs.’
The McLaren team, which is without Lewis Hamilton this season, endured a difficult start to their 2013 season, with Button and Perez finishing in ninth and eleventh at the opening race in Melbourne.
