Vodafone Releases Online Mclaren Viral
McLaren sponsor Vodafone has released a new social media push starring the team’s British drivers Lewis Hamilton and Jenson Button.??
As part of its Vodafone Racing Facebook campaign the company launched a competition earlier in the year to offer a fan the chance to direct the video.??
The video features behind the scenes footage from the McLaren team as well as interviews with both Hamilton and Button.
The campaign named ‘The Transmission series’ began in May with the mobile phone company looking to push its sponsorship of the team and was designed by Wing Productions and implemented by OMD International.
?Vodafone extended their title sponsorship of the McLaren Formula One team to the end of the 2013 season.??
Vodafone initially teamed up with McLaren in 2007 and the team has won 21 races since then, including a world championship with Lewis Hamilton in 2008.
