Wahoo Adds Speed To Team Sky Deal
Wahoo Fitness has appointed Speed Communications to launch its new TICKR Run products, as well as leverage Wahoo’s new partnership with Team Sky who announced a deal last week to become the official supplier of Turbo Trainers to the 2012 and 2013 Tour de France winners.
With a background in sport, fitness and technology, Speed will now work with Wahoo Fitness to manage their press office in the UK.
Wahoo Fitness products are compatible with over 100 different training apps, with the aim of demystify heart rate training.
Kevin Abt, sales and marketing director of Wahoo Fitness Europe, said: ‘2014 is a going to be a very exciting year for Wahoo Fitness, having announced our Team Sky partnership; we are looking ahead to maximising the roll out of our new products and training apps. Speed are the perfect fit for us due to their in-depth knowledge of the cycling and endurance sectors combined with their exceptional knowledge and experience within consumer technology.’
Kate Bosomworth, managing director, Speed, added: ‘Speed continues to enjoy exceptional growth across our sport and technology client portfolio and Wahoo Fitness is a great addition to this. As a young and innovative company, with a fantastic product range, we look forward to supporting the development of their business in the UK and helping them leverage their Team Sky partnership.’
