Walkers Promotes New Flavour Cup
Walkers Crisps is set to unveil a series of TV ads, aimed at exploiting the build-up to the World Cup and starring celebrities Gary Lineker, Melinda Messenger and Will Mellor, to promote its new ‘The Walkers Flavour Cup’ concept.
The ads, which are set to be aired on 5th May, are aiming to highlight the world’s first ‘crisp tournament’ which sees 15 new limited edition international flavours going head to head to win the title of Walkers Flavour Cup Champion in July 2010.
The 60-second launch advert shows viewers the Walkers Flavour Cup draw whilst the flavours will be revealed to an audience of fans including celebrity ‘SuperFans’.
The ‘SuperFans’ will include Julie Goodyear, Melinda Messenger, Will Mellor, magician Paul Daniels and presenter Stuart Hall.
