Warner Bros Chooses Partner For Uefa Work

Official licensing partner Warner Brothers Consumer Products has hired marketing
services agency The Marketing Store to help deliver the retail marketing
strategy for the UEFA Euro 2008 Championships.

Both companies will bring their expertise together to offer retailers a
complete activation programme for UEFA Euro 2008 products to drive sales and
build brands in-store.

The announcement is in addition to The Marketing Store’s appointment as
preferred premium supplier to UEFA EUROTOP programme – which incorporates UEFA’s
four main tournaments: UEFA Euro 2008, the UEFA European Women’s Football
Championship, the UEFA European Under-21 Championships and the UEFA European
Futsal Championship.