Warwickshire CCC Extends With Broadway Casino
Warwickshire County Cricket Club and Broadway Casino have signed a two-year extension to its partnership agreement.
The deal will provide new commercial opportunities at the club’s Edgbaston Stadium until the end of 2019.
Broadway Casino had been part of Warwickshire CCC’s partnership programme for four years and the new deal will provide perimeter branding at Edgbaston’s domestic and major match days over the next two seasons. This includes England’s Test matches against India in August this year, and Australia in next summer’s Ashes series.
The partnership also includes hospitality and tickets to major match days and player appearances.
Gareth Roberts, commercial director at Warwickshire CCC, said: “Broadway Casino is now a long-standing partner of the Club and we’re very grateful to the team for its support since our partnership launched in 2014.
“In addition to our agreed branding, hospitality and ticket agreements, we will also work with the Broadway casino team on creative opportunities to enhance our match day experience and conference and events programme.”
Charles Griffin, general manager of Broadway Casino, said: “We are delighted to extend our partnership with Warwickshire CCC and Edgbaston Stadium through to 2019. With a lot of exciting events, including the visits of India and Australia over the next couple of years, it’s fantastic to continue our successful relationship with the club.”
In addition to its marquee programme of international fixtures over the next two seasons, Edgbaston – shortlisted at this year’s BT Sport Industry Awards – was recently awarded a further 31 days of major cricket between 2020 to 2024, by the England & Wales Cricket Board (ECB).
