Warwickshire CCC Partners With Air India
Warwickshire County Cricket Club has announced a new partnership with Air India.
It comes as the club prepares to host the historic first Specsavers Test between England and India, which starts today at Edgbaston, marking a major milestone as England’s 1000th test match.
As part of the new agreement, which will also include collaboration in digital marketing, Air India will take up perimeter branding for the match.
The test, the first of England’s summer series, is expected to deliver a large TV audience in the UK and on the subcontinent.
It coincides with Air India’s five-year anniversary of operating flights from Birmingham Airport, another of Warwickshire CCC’s commercial partners, which has served as shirt sponsor for the Birmingham Bears since 2017.
Debashis Golder, regional manager – UK & Europe – at Air India, explained: “Air India currently serves two most popular destinations from the Midlands namely Delhi and Amritsar.
“With excellent support and strong partnership with Birmingham Airport, Air India is happy to celebrate its 5th Anniversary of operations from Birmingham.”
Tom Screen, acting aviation director, Birmingham Airport confirmed support for the deal, adding: “Birmingham Airport is delighted to support Air India for the Specsavers Test match at Edgbaston Stadium.
“It is an amazing opportunity for us to celebrate our partnership with Air India which reaches its fifth anniversary on the first day.
“It is great for Birmingham Airport to engage with the local community and provide a crucial link between the region and India for families and those traveling with Air India for leisure and for businesses. “
