Wasabi Becomes Liverpool Fc’s Cloud Partner

Wasabi Technologies has become the new official cloud storage partner of Premier League football club Liverpool.

Wasabi, which is headquartered in the US, said it will use the partnership to continue to build brand awareness, recognition and visibility across global markets.

It will also provide the Premier League club access to its products and services, which enable organisations to store and instantly access data.

Drew Crisp, SVP of Digital at Liverpool FC, said, “We are always looking for ways to innovate and enhance the technology we use to store and share important files and information across the business.

“Data is becoming increasingly central to how the world of sports operates. As a result, our data is incredibly valuable, so safely and efficiently storing and accessing that information is critical to the way we operate as a business and a football club. So, we’re excited to welcome Wasabi Technologies as our new cloud storage partner.”

Wasabi is headquartered in Boston, Massachusetts, the city that is also the home of Liverpool’s owner, Fenway Sports Group (FSG). The group was founded in 2015.

Michael Welts, Chief Marketing Officer at Wasabi, said, “This is an historic moment in the evolution of the Wasabi brand. Not only does Liverpool Football Club have a fanbase and global reach that is second to none, but the club is also driven to be the technology trailblazer in an increasingly data-driven sports world.

“Wasabi’s work with LFC will be a game-changer in the trajectory of our company, and we look forward to creating many memorable and exciting opportunities alongside the biggest sports brand in the world.”

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