Wash & Go Signs Football Conference Deal

Wash & Go has become the official shampoo of the Football Conference, and kicked off its new partnership with some head tennis at Wrexham Football Club.

In an interactive session with the players, to celebrate announcing its position as ‘Official Shampoo sponsor’ to the league, the shampoo brand announced the deal at Wexham FC’s training ground, alongside players Brett Ormerod and Andy Bishop.

The new deal was confirmed just in time for tonight’s televised home game against Luton Town.

The sponsorship marks a return to Wash & Go’s football roots, with the brand’s famous adverts spoofed by former Premier League star Jimmy Bullard in 2010 to celebrate the brand’s 21st anniversary.

Wash & Go has signed a commercial partnership to supply all 68 Football Conference Premier, North and South clubs with shampoo and support a host of grassroots initiatives.

Wash & Go Brand manager Helen Johnson said: ‘Wash & Go is committed to celebrating and supporting the Football Conference and grassroots football and it’s brilliant that we can now share our status as Official Shampoo Sponsor.’   

‘We wanted a creative way to launch this new partnership so Head Tennis seemed the way to go. The brand has a rich heritage in football and we are very excited to see this revived with our new status as the official shampoo of the Football Conference.’

This year the Football Conference will see exposure like never before, with BT Sport set to televise 30 live matches this season. The Football Conference has also recently signed a new title sponsorship with online payment company Skrill. 

Brian Lee, chairman of the Football Conference, added: ‘We are very pleased to welcome ‘Wash & Go’ as the Official Shampoo Sponsor to the Football Conference. The brand has a strong heritage and a genuine interest in our game and we are positive our clubs, and especially their players, will be grateful for such practical involvement.’