Wasps Appoints Head Of Marketing

10 Nov 2015 | tshego

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Wasps and the Ricoh Arena has appointed Rob Mitchell as head of marketing.

Mitchell has 20 years of commercial and marketing experience and will be responsible for overseeing all marketing activity across both Wasps and the Ricoh Arena.

Currently, Mitchell is a board director of the European Sponsorship Association and brand activation council member of the Direct Marketing Association and will retain both roles.

Previously, he held positions at Sponsorium International, Leo Burnett Group, 888.com, AB InBev, Ketchum and BMRB International and worked with brands such as McDonald’s, Nestlé, Heineken and Stella Artois across sport, film, music and community projects.

“This is a new role and offers unlimited possibilities and opportunities,” Mitchell said. “The Ricoh Arena and Wasps are both leading brands in their fields and by coming together it has created a great deal of potential for both businesses, individually and collectively.

“This is a very exciting place to work and we have a great team. There is constant activity, a wide variety of business and entertainment events and world-class sport. It is genuinely a unique business and a considerable asset to the West Midlands economy both in terms of the trade it attracts but also its international reputation.”