Wasps Expands Two Circles Role To Drive Growth
BT Sport Industry Awards 2014 Agency of the Year winner, Two Circles, has extended its relationship with Aviva Premiership club Wasps, helping them achieve their goal of re-establishing Wasps as one of the major clubs in Europe.
A partner of Wasps since 2013, Two Circles has worked alongside the club to provide insight across all of the club’s interests including match day, hospitality, conference and event facilities.
Following a move to the Ricoh Arena in Coventry in December 2014, the club has seen greater financial stability and improved commercial opportunities. Average attendances have trebled and the 2014/15 season culminating in a sell-out crowd of over 32,000 against Leicester Tigers.
David Armstrong, group chief executive, Wasps, said: “The work Two Circles has done for us over the last two years has been invaluable in helping us reach where we are now.
“Since our move to Coventry, we have been thrilled with the results we have achieved, particularly with regard to crowd attendances, and Two Circles has been a key part of this success. The next period will involve exciting new and varied challenges across the different aspects of our business.”
Fiona Breeden, lead consultant, Two Circles, added: “This has been an extremely exciting project for us.
The opportunities and challenges for Wasps are increasingly extending beyond match day revenue and allow them to focus on new areas of business within the broader stadium offer.
“It is a great example of what forward thinking sports teams are doing to increase their business interests and turnover for long-term sustainability and success.”
