Wasps & Ricoh Arena Extend Heineken Deal

Wasp and Ricoh Arena have extended their partnership with Heineken, with the Dutch brewery launching its own Heineken Lounge for every Wasps home match for the 2018/19 season.

The long-term deal is an extension to the 2015 partnership, with Heineken continuing as Wasps’ official lager and cider partner.

Heineken has a long-term association with rugby union and will return as the sponsor of this year’s European Rugby Champions Cup, which will now be known as the Heineken Champions Cup.

Chris Bell, head of partnerships at Wasps, said: “We have strengthened our relationship with Heineken to create a new and engaging hospitality experience for our guests.

“We trialled the Heineken Lounge concept at several home games last season which proved extremely popular, as a result, we will be working with Heineken to incorporate this as a seasonal offering.

“We look forward to developing the partnership further over the coming years.”

Did you know that Wasps and the @RicohArena have extended their partnership with Heineken?

We’ve even launched our very own Heineken Lounge for every Wasps home match for the 2018/19 season

Find out more ➡️ https://t.co/NZy61dldT2 pic.twitter.com/9fiLiZqSLX

— Wasps Rugby (@WaspsRugby) July 10, 2018

Chris Jowsey, on-trade sales director at Heineken said: “We’re massive rugby fans here at Heineken so we are really pleased that we’ll continue to work with Wasps, and we hope that their fans will enjoy the thrills and spills of fantastic rugby while enjoying one of our quality ciders or beers.”