Wasps Signs Majestic New Deal

Wasps RFC has agreed a new multi-year deal with Majestic Commercial, the first time a professional rugby club has signed a commercial deal with the specialist wine retailer.

As part of the new deal, Majestic will supply Wasps’ Ricoh Arena home ground in Coventry, as well as provide special offers to the club’s season ticket holders and hospitality guests, including hosting wine-tasting evenings and providing sommeliers at selected matches as part of the deal.

Luke Organ, the group commercial director of Wasps, said: “We are thrilled to have partnered with Majestic Commercial, the business to business division of Majestic Wine, one of the most recognisable specialist wine retailers in the country. We are also proud that, through what we can offer both on and off the field at the Ricoh Arena, Wasps is now in a position to attract brands of Majestic’s calibre.”

Ben Nicholl, the commercial director at Majestic Commercial, added: “At Majestic Commercial we specialise in working with food led pubs & restaurants and in more recent years has diversified to also dealing with multipurpose venues with great success and feel that working with the Ricoh Arena is a great fit!

“We have been attracted by Wasps’ ambition to break the mould and try new things as they search for success at the top end of professional sport, business and entertainment. We are delighted to be accompanying them on their exciting journey, following their move to the Ricoh Arena.”

The announcement follows Wasps’ recent 15-year partnership extension with service provider Compass Group UK & Ireland and the addition of global sports brand Under Armour as the club’s new technical kit wear partner. 

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