Wasps Toast New Partnership With Purity Brewing Co

Wasps RFC have partnered with local company Purity Brewing Co, which will see the brewer supply a range of its beers on matchdays at the Ricoh Arena.

Purity, which has established a range of successful partnerships with rugby clubs in the area, has already been working alongside Wasps to trial the offering to supporters and visitors to the Ricoh Arena, with tremendous feedback.

Purity’s brands will be available for fans to purchase at concession stands and bars throughout the arena, commencing with Wasps’ warm up game against Samoa on 5th September ahead of Rugby World Cup 2015, which kicks-off when England play Fiji at Twickenham on 18th September.

Luke Organ, Wasps’ group commercial director, said: “We are proud to partner with a craft brewery which is highly respected for its attention to detail, quality of product and strength of brand.

“Since arriving at the Ricoh Arena, we have conducted many fan surveys and a recurring request has been for a wider range of ales. We are delighted to have fulfilled this request, partnering with one of the most popular and successful breweries in the Midlands and we have no doubt Wasps supporters and visitors to the Ricoh Arena will be delighted with the extensive range of ales that Purity will be supplying.”

Paul Halsey, managing director of Purity Brewing Company, said: “Working with Wasps and the Ricoh Arena is testament to the ongoing success of our original mission, which is to brew great beer without prejudice, with a conscience and with a consistency and an attention to detail, which is second to none.

“It is a truly exciting time for Purity Brewing Co. and reflects the forward thinking and ambitious approach being adopted by the Ricoh Arena and Wasps.”