Wasserman Live grows with acquisition

Global sports, music, and entertainment company Wasserman has acquired branding and signage company bluemedia.

The deal was announced today by Alastair Bewick, Group Managing Director of Wasserman Live, the branding and signage, custom fabrication, live event production and experiential operations division at Wasserman.

As part of the acquisition, Gina Patel, President of bluemedia, will join Wasserman Live as Group Vice President, operating from their facility in Tempe, Arizona.

Wasserman Live’s existing facility in Charlotte, NC, will be’ significantly complemented’ with the addition of bluemedia, benefitting from ‘larger capacity and geographical presence across the region.’

Bluemedia will formally rebrand as Wasserman Live later this year, continuing to operate under the bluemedia brand in the interim.

Wasserman’s Chairman and CEO, Casey Wasserman, commented, “We’re excited to welcome Gina and the bluemedia team to Wasserman. We look forward to working together and continuing to push the boundaries of what’s achievable as we bring the world’s leading sports and entertainment events to life – as evidenced by their extraordinary work delivering the branding and signage last month at Super Bowl LIX in New Orleans.”

Alastair Bewick, Group Managing Director of Wasserman Live, added, “bluemedia has built an incredible reputation for elevating live events on behalf of several of the most high-profile brands in sports. As the world’s largest established sporting event market, this acquisition enhances our growth strategy in the region and sets the foundations for the years to come.”

Wasserman Live is an Official Partner to the FEVO Sport Industry Awards.