Wasserman Opens New Office In Dubai
Wasserman Media Group has opened a new office in Dubai that will focus on corporate consulting and events in golf as well as event management, athlete representation and marketing.
The move is part of Wasserman’s strategy to establish more of a global presence with the company’s primary offices outside of the U.S. being London, Singapore, São Paulo and Mumbai. The new Dubai office will be led by David Collins, the new senior vice president.
Prior to his appointment at Wasserman Collins spent eight years at Octagon, where he worked on golf accounts for MasterCard, HSBC and Coca-Cola, among others. Collins has also spent time at WSM Communications and previously Leisurecorp where he worked on the European Tour’s season-long ‘Race to Dubai’ campaign and Rory McIlroy’s endorsement deal with Jumeirah Hotels.
Wasserman principal Malcolm Turner commented: ‘We see prospects for real business in Dubai and, more broadly, the UAE. This is not a speculative undertaking, as there is a true business underpinning to this venture. And in David, we have an ideal partner to lead the growth of our business. He’s built a nice relationship base in the region.’
