Wasserman Undergoes Rebrand

Wasserman has announced a rebrand and unveiled a new logo, website and mission to reflect the agency’s offerings.

The agency is looking to shift away from the current marketplace reputation as a sports sponsorship and management agency, into a full-service agency that has clients across entertainment, music, social, tech, style, lifestyle, content, media, art and food.

As part of the rebrand, Wasserman has created a new simple brand, including a new logo, colour scheme, font, email addresses, website and URL.

The agency will also be referred to as Wasserman and not Wasserman Media Group or WMG, with the agency’s logo changed from the original globe icon into a colour palate. A new website has also been launched with a new URL, while email addresses will also change.

“Sports has been a powerful driver of lifestyle, and we have leveraged those roots to expand far beyond to meet our clients’ ever-changing needs in today’s marketplace,” said Casey Wasserman, chairman and CEO of the company. “I am proud of our team thus far and ready to serve clients across all of our platforms, and push ahead more ambitiously, more creatively and more successfully.”

The rebrand was led by Denise Durante, Wasserman’s chief marketing officer – a newly created position at the agency – who commented: “Our vision has always remained the same: to create one agency and one team to best serve our clients today and more importantly, tomorrow. We wanted a new, modern brand that better embodies our culture-centric viewpoint and better reflects the work we do for our clients.”

Wasserman was founded in 2002 by Casey Wasserman and now represents over 1,500 athletes, broadcasters and coaches including Steven Gerrard, Andrew Luck and Russell Westbrook. In addition, it works with brands including American Express, Microsoft, PepsiCo and Vodafone and property clients including United States Olympic Committee, Barclays Premier League and the Association of Tennis Professionals.