Watford FC Announces Dryworld Deal

Independent sportswear brand, Dryworld Industries has announced a partnership with Premier League club Watford FC.

Dryworld add Watford FC to its list of UK partnerships, after recently announcing a deal with Queens Park Rangers, and will supply Watford FC with its apparel as the club continues its growth in the Premier League in the 2016/17 season.

The partnership is Dryworld’s first with a Premier League team in England after launching the brand in the top tier of Brazilian football with Atlético Mineiro and Fluminense.

The company’s new DRYSKYN technology was developed specifically for athletes to perform in a number of environments, supporting the athlete by stabilising their heat signature, managing moisture and allowing the athlete to move freely 

Spencer Field, commercial director of Watford FC said: “We are delighted to partner with Dryworld who share our desire to innovate and compete with the biggest organisations in our industries. Further, as the largest sponsorship deal in the club’s history, this relationship is representative of the dramatic growth in the commercial appeal of Watford FC. As we continue to grow as a club, both on and off the field, it is imperative that we work with companies who are ambitious and forward thinking. Dryworld’s groundbreaking technology and advanced design will ensure that our players and fans have access to the highest quality sportswear products in 2016/17 and beyond.” 

“We are extremely pleased to announce this partnership with Watford FC. Not only do we have the opportunity to showcase our brand and exceptional product range in the Premier League, we do so with a fantastic club. Watford FC is the embodiment of our philosophy; DREAM. DEFY. DELIVER, they have a terrific fan-base and a superb vision for the future, that we are delighted to share in,” commented Dryworld’s director of global operations, Craig Stewart.

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