Watford reveal Koka as back-of-shirt sponsor

16 Dec 2024 | Anna-Rose Gabbitass
Share on

Watford have announced Koka as the EFL Championship club’s back of shirt sponsor for the remainder of the 2024/25 season.


The partnership will also see Koka branding prominently displayed around Vicarage Road on matchdays.

Originally launched in Singapore in 1986 with a small range of instant noodles, Koka has grown into a global brand, offering over 100 products across more than 40 countries.

Koka’s connection to the UK comes through Golden Meadows, its official distributor and a family-run business based in Wembley.

Ben Newlyn, Head of Commercial at Watford, said, “We are delighted to be partnering with the KOKA brand and Golden Meadows, a family business that shares many of the values which our club holds dear.

“It was clear from our very first conversation how much Koka and Golden Meadows care about supporting the club.”


Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.

Sign up for

Get daily updates!