Watford FC Signs Up With Adidas

09 Dec 2016 | tshego

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adidas has partnered with Watford FC to become the club’s new technical and kit supplier in a three-year deal.

The new agreement begins in summer 2017, with the brand replacing Dryworld. Dryworld signed a three-year deal with the club at the start of this season, with Watford deciding to terminate the deal early.

The Premier League team are not the first to end a deal with Dryworld, in September Brazilian side Santa Cruz ended its deal and returning to previous kit provider Penalty.

Scott Duxbury, Watford FC’s chief executive, said: “We are delighted to partner with Adidas, a globally-recognised brand in its field of expertise. This technical partnership places Adidas as one of the club’s key partners and we very much look forward to working with them over the coming years.”

“We’re proud to be adding Watford FC into the Adidas family, added Gavin Thomson, managing director for Adidas in North Europe. “The club has been one of the biggest success stories in English football in the last few seasons and we’re excited to be providing our best innovations for players and fans to represent the club.”