Wave.tv Agrees Content Deal With Img
Wave.tv has announced a new content agreement with IMG, giving Wave.tv access to content from across the agency’s rights portfolio.
Wave.tv will now be able to create and distribute content from the likes of World’s Strongest Man, Edge Sport and Euroleague Basketball across it’s multiple social channels, including WAVE TV, Benchmob, The Pump, Buckets and No Limits.
Despite the announcement, IMG properties the UFC and Professional Bull Riders will not be included.
Wave.tv Chief Executive Brian Verne, said: “Sports is this universal language that connects people from all over the world and creates authentic experiences for fans.
“We continually seek fandoms to bring content and awareness to all genres of sports for today’s fan. Partnering with IMG allows us to continue to celebrate these unique moments and fandoms on a substantial scale and provide fans with an even larger community and sense of belonging. This is just the beginning of a bright and exciting future for us all.”
Generating over 3.2 billion monthly views, Wave.tv has over 60 million followers and subscribers, reaching over 200 million sports fans each month.
