We Are Disrupt Appoints Leyanne Jenkins

We Are Disrupt has appointed Leyanne Jenkins to lead the development of the agency’s event offering.

This will include supporting clients to create and market sporting and mass participation events which better engage female consumers.

Jenkins joins We Are Disrupt from Limelight Sports where she developed their global portfolio of cycling events. Prior to that, Jenkins’ background was international major event delivery – she worked for LOCOG London 2012 and British Cycling.

The agency, which specialises in women’s sport, was launched last month by former head of women’s sport and lifestyle at CSM Sport and Entertainment and Sport Industry NextGen Leader 2016 Emma Lax.

Leyanne commented: “I’m delighted to join the team at We Are Disrupt, I’m passionate about creating an equal playing field for women in sport and disrupting the current status quo to create action led change. I cannot wait to get started and work together with brands, rights holders and organisers to help them think differently about women’s sports through the power of events, activations and campaigns.”

Emma Lax, managing director, We Are Disrupt, commented: “We are very excited to have Leyanne join the team at We Are Disrupt, her knowledge and experience will enable us to support rights holders to grow their businesses by creating and marketing events which engage female consumers.”