Wearefearless Creates Bridgestone Campaign

UK agency WeAreFearless has launched a new campaign for Bridgestone Spain in Madrid entitled ‘Chase your Dream, No Matter What’.

The campaign aims to encourage people of all ages, abilities and passions to chase their dream and overcome their obstacles on life’s journey.

Three ambassadors were unveiled at the launch – which also marked the first anniversary of the agency – with all the athletes backing the campaign with their own stories. European basketball player Sergio Rodriguez, triathlete Javier Gomez Noya and weightlifter Lidia Valentin all star in their own video, produced by Stamp Productions, the official film producers of the BT Sport Industry Awards. 

Check out the first video, starring Javier Gomez Noya, at Sport Industry TV here.

They were chosen as the faces of ‘Chase Your Dream, No Matter What’ as a result of their own journeys and the obstacles they had to overcome to achieve their success.

The programme will be implemented throughout schools, cities and athletics events as well as via social media, PR and branded content, with people able to design their own inspirational dream posters through the site.

Bridgestone, European brands marketing director, Thierry Jupsin commented: “WeAreFearless are a new agency for us but we’ve been delighted with the creativity and boldness that they have consistently delivered in this campaign. It’s a highly emotional campaign that captures the spirit and ethos of the Bridgestone brand and the role we play in people’s lives every single day. This takes our brand into brave new territory allowing us to engage a much wider target
audience than previous sponsorships have allowed. I’m excited to see how we take this to the next level together.”

Garry Dods, founder and MD, WeAreFearless said: “We’re incredibly proud to be working with Bridgestone Spain on such a bold and emotional campaign. We passionately believe that marketing needs to become more meaningful so brands build a deeper emotional connection to inspire people into action. When you consider that up to 90%* of human decision-making is unconscious and emotionally driven, there’s a huge opportunity to reinvent the way we engage consumers. I’m excited that WeAreFearless is bringing a new approach by harnessing the power of people’s passions with the latest thinking in consumer neuroscience.”