Weber Shandwick Joins Squash Olympic Bid
The World Squash Federation (WSF) in partnership with the Professional Squash Association (PSA) has appointed Weber Shandwick as communications campaign partner.
As part of the agreement, the global communication and engagement organisation will provide strategic counsel and global public relations to support the bid for squash to be included in the Paris 2024 Olympic Games Programme.
The campaign follows the signing of a Memorandum of Understanding between the WSF and PSA in September, which allows for the two bodies to work in unison towards a joint vision for the future of the sport on a global scale.
Commenting on the appointment, WSF president Jacques Fontaine said: “Becoming a Summer Olympic medal sport has been a long-time dream and goal for the sport of squash. We are engaging in our fourth bid to be included in the Games’ programme, with more passion and a clearer vision than ever before. Given Weber Shandwick’s vast Olympic experience and its innovative, forward-looking approach, the agency is the preferred partner to help us make the case for our sport.”
WSF’s Jacques Fontaine, Weber Shandwick’s Svetlana Picou, and PSA’s Alex Gough
PSA chief executive Alex Gough said: “The Olympic ambition is a cornerstone of the unified structure that we created with WSF in order to expand squash’s international profile as a sport and grow it at both professional and grass roots levels. Weber Shandwick’s appointment will greatly support us in achieving our joint goal and communicating our cohesive vision.”
Weber Shandwick has over 20 years of experience in supporting campaigns related to the Olympic Games, producing work for successful Olympic bids and Organising Committees, including most recently Los Angeles 2028, Beijing 2022, Tokyo 2020 and Sochi 2014. The firm has also supported federations and clubs, as well as sponsors and host destinations.
