Welsh Rugby Union Converts Go.compare Partnership
The Welsh Rugby Union (WRU) has signed a multi-year shirt sponsorship deal with Go.Compare.
The agreement will see the company’s logo feature on the back of all the WRU’s senior international and pathway teams in both the men’s and the women’s game with immediate effect.
The comparison site becomes the first company in history to take on a back-of-shirt sponsor for the senior Wales men’s or women’s teams in a new seven-figure deal.
Founded in Newport in 2006, Go.Compare will debut its logo on Wales jerseys when the senior men’s side take on England on 5th August.
The same kit design will be worn by Wales Women when they head to the new WXV tournament in New Zealand in the autumn and will cascade through the WRU’s pathway teams.
The new look kit will be revealed on 27th July, with the iconic Go.Compare logo on the back of the famous red jersey.
Nigel Walker, Interim Chief Executive Officer for WRU, said, “This is a hugely significant deal for Welsh rugby and we are grateful to Go.Compare for its most welcome support for our international and pathway teams.”
“Go.Compare has not just come to the table as a corporate sponsor, they are also investing marketing resource which will positively influence the professional game in Wales and directly encourage sustainability and success across our teams.
“Our new partnership will pay immediate dividends to Welsh rugby and we are greatly encouraged that a Welsh-born company which shares our passion for the game has made such a significant commitment to the WRU.”
Lee Griffin, Founder and Chief Executive Officer of Go.Compare, added, “Go.Compare has Wales in its DNA, so for us to be able to support Welsh rugby and its range of community initiatives is a huge privilege and we’re really proud to be involved.
“We’re also thrilled to be the first ever back-of-shirt sponsor for the senior teams – which aligns really well with Go.Compare and its history of doing things slightly differently.”
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.
