Welsh World Cup Coverage Confirmed

15 Aug 2023 | Ollie Burke
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Sports production agency Whisper is set to deliver S4C’s Rugby World Cup coverage, which starts on 8th September 2023.


The new deal between Whisper and Welsh speaking broadcaster S4C will see Whisper Cymru produce coverage of Wales’ World Cup campaign in Cardiff.

The two organisations will collaborate to bring live coverage of all Wales matches, as well as the first game of the tournament between France and New Zealand on 8th September, the third-place play-offs, the semi-final and the final.

The team will also deliver a portfolio of digital content and a tournament preview with exclusive access in the Welsh camp. 

Whisper delivered the Rugby World Cup for S4C in 2019 and last year produced the award-winning Two Sides, which followed the British & Irish Lions on their most recent tour of South Africa.

Carys Owen, Managing Director of Whisper Cymru, said, “When we first won the Rugby World Cup for S4C in 2019, it was a significant moment for us as it was the realisation of our ambitious plans in the sport. Four years on we are an established player in rugby, with clients including Welsh Rugby Union, World Rugby, the BBC, the British & Irish Lions and the All Blacks.  

“We’re really pleased to be continuing our great relationship with S4C and look forward to delivering entertaining and ambitious content as we look to maximise coverage of the upcoming World Cup for a Welsh audience and beyond.” 

Geraint Evans, Director of Content and Publishing Strategy, added, “We are delighted to partner with Whisper on our coverage for the Rugby World Cup and extend the great working relationship that we have with the company. 

“S4C and Whisper will be the Welsh team in France. If anyone is looking for in-depth well-informed coverage, by a passionate new team which will have Wales at its heart, then S4C is the channel to watch. We’re really looking forward to supporting Wales throughout the campaign.”


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