Wembley To Offer Contactless Ticketing

16 Nov 2017 | tshego

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Wembley Stadium connected by EE will become the first UK sports and entertainment stadium to offer contactless ticketing for fans, after it was successfully trialled earlier this week.

The new process aims to offer fans a new way to securely enter live events with contactless tickets added to Apple Wallet on their iPhone or Apple Watch.

A select number of customers trialled the technology at England’s recent home internationals against Germany and Brazil.

As a result, contactless ticketing will now be rolled out across the stadium’s entire ticketing platform for numerous sports and entertainment events in 2018 and onwards.

The integration of contactless tickets in Apple Wallet also aims to enhance security and offer a more personalised engagement with fans. As well as entering the stadium with their contactless tickets, fans can use Apple Pay to buy food and beverages with their iPhone or Apple Watch.

Paul Smyth, head of ticketing at The FA said: “We’re delighted that Wembley Stadium is one of the first global venues to work alongside Fortress GB and Apple to bring this technology to fans, and we are committed to providing this technology across our ticketing platform for all events in 2018, onwards. The innovation strengthens our aspiration to be the digital leader in supporter entry, establishing greater one-to-one contact with the consumer and making it easier and safer for all.”

The first event scheduled to benefit will be England’s fixture against Italy on Tuesday 27th March 2018. Customers purchasing tickets from 12th December will be able to choose ‘electronic delivery’ where they will be given the option to store the tickets in their Apple Wallet.