The Football Association (FA) has renewed its deal with AudienceView, who will continue to provide its AV Enterprise software to power ticketing operations for events at the FA-owned 90,000-capacity Wembley Stadium.
The Canadian-based e-commerce software company, which has had a deal in place with the FA since 2005, will now continue its partnership with the FA for for a further three years, following a tender process.
Paul Smyth, head of ticketing for the FA Group, commented: “After a thorough tender process, AudienceView was the obvious choice for The FA and Wembley National Stadium and we’re delighted to be extending our agreement for the next three years.
“We are very impressed with the direction in which AudienceView is heading with a committed and very experienced leadership team. Their future roadmap is exciting and my team and I look forward to working closely with AudienceView both in London and Toronto as true partners over the coming years.”
AudienceView software has been used to sell tickets to numerous soccer matches, NFL International Series games, and a host of music events since Wembley opened in 2007. AC/DC, Foo Fighters and Ed Sheeran will all play sold out events at the stadium this year.