Wembley Stadium rebrands its premium hospitality following record sales

Wembley Stadium has announced the rebrand of its premium hospitality offering as a way of enhancing the offering for fans and members, and introducing a new era for event goers.

Previously known as Club Wembley, going forwards the stadium’s highest level of hospitality will be known as Experiences by Wembley.

The first opportunity for fans and members to experience the rebranded tier will be at this weekend’s (10^th August) FA Community Shield between current Premier League champions Manchester City and 2023/24 FA Cup Final winners Manchester United.

Paul Scannell, Head of Experiences by Wembley Stadium, said, “We’re delighted to be sharing the rebrand of Experiences by Wembley Stadium with our members and fans alike at Saturday’s FA Community Shield. Our team is committed to raising the bar each season, whether it’s by inviting world-class talent to perform at the stadium or being the choice for iconic sporting events.

“We’ve experienced record-breaking sales for the last three years, with membership sales up 23% again last season and private boxes currently sold out with a waiting list in operation. The continued rise in demand for hospitality at big events is evident, and we’re dedicated to ensuring fans are building memories that last a lifetime under the Wembley arch.”

According to a statement, the rebrand follows a third ‘season’ of record membership sales and renewals, and a blockbuster summer of sport and music gigs hosted at the 90,000-capacity stadium, including the Uefa Champions League Final and sell-out gigs from Taylor Swift and Bruce Springsteen.

“That’s the beauty of Wembley,” said Scannell, speaking to SIG in 2023. “The greatest artists in the world want to play here. Every footballer wants to play on the pitch and every musician wants to play on the stage.

“As a member, you know that you will have access to … all of those concerts, those sell-out events. And, if you want to have the best available seats, ultimately the only way to do that is by being a club member. We always have the first seats available, and we always have seats available 24 to 48 hours before they go on sale. So, I think that’s a huge bonus to our membership.”

Regarding the enduring appeal of experiences at England’s national football stadium, Scannell, added, “You can go to a football match in any stadium, but when you come to Wembley Stadium for a final, the whole event experience is elevated.

Whether it’s someone in GA coming through the turnstiles, to those lucky enough to have a club Wembley membership and being able to afford a premium experience. For us, it’s all about Wembley being the best of the best and creating memories.”