Wembley lands PepsiCo partnership

Wembley Stadium has signed a new multi-year partnership with PepsiCo.

The deal, which runs until 2030, sees the food and beverage giant become the stadium’s official carbonated soft drinks and crisps partner. The agreement marks the first time PepsiCo has partnered with a national stadium in the UK.

As part of the partnership, a range of PepsiCo products, including Pepsi MAX, Walkers, and Doritos, will be supplied throughout the venue for all sporting, music and entertainment events. Both organisations have also highlighted a joint commitment to offering sugar-free and sustainable products to visitors.

Mark Lynch, Stadium Director, said, “This is another exciting announcement for Wembley Stadium, which demonstrates our commitment to elevating fans experience throughout the stadium. More choice, more quality and more fan favourite products. The Pepsi brand is recognised throughout the world and has a long-standing heritage in sport and entertainment. It makes them the perfect fit for Wembley Stadium. We look forward to working together and developing new activations that our guests can look forward to enjoying in the years ahead.”

Adam Warner, Vice President, Global Sports & Entertainment Partnerships at PepsiCo, said, “This collaboration with Wembley Stadium brings our much-loved food & drink portfolio together with music and football under the most iconic roof in the UK. We are truly excited about this partnership and look forward to a journey that will not only strengthen our respective brands but also create memorable moments for fans.”