WePlay Bags Ryder Cup Brief
The European Tour has appointed WePlay to a new 2018 Ryder Cup brief, supporting its integrated digital marketing campaign for the event.
It follows the sports marketing agency’s successful collaboration with the European Tour on the 2018 BMW PGA Championship.
WePlay claims that its work on the event helped to deliver increased revenues and ticket sales, with more than 110,000 people attending the tournament in May.
The appointment adds to a successful year for the London-based agency, whose 2018 wins also include LaLiga, Melbourne Football Club, Limelight Sports, Guinness PRO14 and FIBA.
Commenting on the extended agreement, Tom Johnson, head of marketing at European Tour, said: “We are constantly pushing boundaries in our content and commercial marketing efforts, and our work with WePlay is yet another element of our digital transformation.
“WePlay are doing a fantastic job in helping us to reach new audiences and grow our revenues through digital.”
Luca Massaro, chief executive of WePlay, added: “We are proud to be working with such a prestigious organisation as the European Tour and in being involved in the 2018 Ryder Cup.
“We’re delighted with the results we are seeing so far and look forward to growing our relationship with the tour.”
WePlay’s other work with the European Tour includes campaigns for the Dubai Duty Free Irish Open Hosted by the Rory Foundation, and the Aberdeen Standard Investments Scottish Open.
The agency is currently working on delivering activity for the Senior Open Presented by Rolex and British Masters supported by Sky Sports.
