Weplay Releases Growth Manifesto
London-headquartered agency WePlay has released a six-point ‘Growth Manifesto’ designed to build deeper relationships between brands and fans, and develop new commercial models focused on long-term sustainable growth.
In doing so the, WePlay has repositioned itself as a ‘Growth Parther’ that is willing to absorb a share of financial risk with its partners and updated its old commercial and operating model.
According to a statement, the new positioning was ‘driven by the evolution of digital media and the rapid changes in society and culture caused by the Covid-19 pandemic.’
“The traditional agency model is not fit for purpose anymore. Brands are now seeking a new breed of marketing partner,” said Luca Massaro, CEO and founder of WePlay. “Our Growth Manifesto and new positioning as trusted business partners will help to grow and commercialise long-term relationships between brands and fans.
“The fact we are willing to share commercial risk, as well as the reward, simply proves that we want to build and maintain even stronger relationships with our partners. From now on we’ll be focused on one thing: long-term sustainable growth.”
To accompany the announcement, WePlay has also launched a new website, corporate identity, logo design, and plans to open a US office later this year.
