West Brom Adds Coral

22 Aug 2016 | tshego

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Premier League side West Bromwich Albion has signed a new sponsorship deal with Coral in a new three-year deal that sees the bookmaker become the club’s European betting partner.

As part of the deal, Coral branding will appear at the team’s home ground and on interview backdrops. The company will also offer exclusive betting promotions to fans on its online and mobile services as well as sponsor the player of the month award.

George Harbourne, head of partnerships, West Bromwich Albion added: “The reintroduction of our player of the month initiative is something we have been keen to do for some time. To secure Coral as this partner is a great fit as they look to create positive experiences for our fans, bringing fans closer to the club.

“We are very pleased to secure a betting partner that has the strength of brand that Coral has and we look forward to working closely with the brand over the next three seasons.”

Simon Clare, Coral PR director added: “We are delighted and honoured to be associating the Coral brand name with a Premier League club with such history and heritage.

“We are looking forward to showcasing our innovative and engaging betting services to West Bromwich Albion fans and would like to wish the club the very best for the season ahead.”